What is local SEO?

Local SEO is the practice of optimizing your website for a specific local area. If you have a local business, like a shop, restaurant, or agency, you want your web pages to rank for certain search queries performed by a local audience. Optimizing the website of your local business is about making sure people can find you online and offline. Even now, when you might not be getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you’d better optimize your online presence for that area. You can do that in part on your own website, but there’s a lot more you can do!

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.

That last point is an important one—this isn’t just about Google.

People search for local businesses using various search engine – Google, Bing, Yelp, Apple Maps, etc.

Why is local SEO important?

Optimizing for local search is important, especially for brick-and-mortar businesses serving specific towns, cities, regions, and even states.

When done right, local SEO allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

The Complete Guide – Local SEO

This is the ultimate guide to local SEO in 2021.

In this new guide I’ll show you:

  • How to rank in the 3-pack
  • How to build NAP citations
  • How to optimize your GMB profile
  • Lots more

Let’s get started.

How does local SEO work?

If you optimize for local searches, you focus on letting Google know — through all kinds of signals — that your business is located in a certain area and wants to be found by customers in that area. Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. This allows you to create local landing pages and help people find your shop with a store locator on your website.

One of the most important things on your website is the right LocalBusiness Schema markup that will help you make clear to Google that you have a local business and what area(s) you serve. This might sound rather technical, but fortunately, our Local SEO plugin can take care of this completely. You’ll only have to add some details for your business, and our plugin will output it in the proper Schema markup. Apart from technically optimizing your website for local searches, writing specifically for a local audience on your website is a great idea too.

But ranking for local searches requires more than optimizing just your website. One of the first things you should do is create and add all relevant details to your Google My Business account. In addition to that, putting some effort into getting industry-relevant and local links can help. Like a local social media strategy, citations and even word-of-mouth and print brochures contribute to local SEO.